Currys has launched on TikTok Shop, offering customers a new way to discover and purchase technology. The TikTok Shop will showcase a curated range of health and beauty, coffee, audio and seasonal products that can be shopped without leaving the app. Building on its TikTok activity, which has amassed more than 10 million likes, Currys will work with content creators to present products to new audiences and will host TikTok Live shopping events that provide real‑time demos and instant purchasing in users’ feeds. The initiative is being run as a trial in partnership with THG Commerce and could reach the over 30 million monthly TikTok users in the United Kingdom. The pilot is intended to complement Currys’ omnichannel model that includes almost 300 stores across the UK and Ireland and the currys.co.uk website.
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Source / References: Retail Gazette