HelloFresh has teamed up with Married at First Sight matchmaker Paul C. Brunson for a new campaign that shines a light on the hidden stresses surrounding cooking and meal times. The initiative, titled 'The Dinner Decree', invites households across the UK to confront the tensions that arise when people ask 'what's for dinner?' and to mark its launch with a competition that encourages participants to take the question off the table for good. To enter, consumers must share an Instagram Story announcing their sign‑up, explaining what they will change, and tag #HelloFreshUK and #TheDinnerDecree. Ten winners will receive a selection of prizes, and the promotion runs until 23:59 on 31 October. Brunson, a matchmaker and relationship expert, said that while cooking for a partner, family or friends may seem routine, it can become a daily friction that quietly wears relationships down, and that planning and stress‑free cooking is one of the simplest ways a household can protect itself.
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Source / References: Retail Gazette