Farmers Specials & Catalogue – NZ

Farmers NZ: Your Guide to Fresh Weekly Specials and Savings

Our History

Founded in 1909 as a cooperative dairy society, Farmers began as a modest milk delivery service in Auckland before expanding across the country. In 1986 it was acquired by Progressive Enterprises, which helped transform it into a full‑service supermarket chain. Today Farmers holds a strong market position with over 140 stores nationwide, offering a broad mix of fresh produce, meat, dairy and household essentials.

The brand is known for its emphasis on locally sourced farmers nz history and competitive pricing, making it a favourite among Kiwi families.

Over the past decade Farmers has invested heavily in sustainability, reducing plastic packaging and supporting New Zealand growers through dedicated farmers market presence initiatives. The chain also rolled out a digital weekly catalogue that can be accessed via its website, ensuring customers can plan their shopping ahead. These moves have reinforced Farmers’ reputation as a community‑focused retailer that balances convenience with a commitment to local produce.

Offer Types at Farmers

Farmers uses a variety of promotional formats to attract shoppers. The most common are "Buy One Get One Free" deals on fresh fruit and vegetables, as well as limited‑time meat specials highlighted in the iconic blue mailer. Seasonal produce boxes and dairy bundles are also featured regularly, giving customers easy ways to stock up on essentials while saving money.

For more details check out our guide on farmers weekly deals.

In addition to classic discounts, Farmers runs loyalty programmes that reward repeat purchases with points redeemable for groceries. Special events such as "Meat Monday" and "Fruit Fest" provide focused savings on high‑traffic categories. The store also partners with local farms for exclusive promotions, ensuring fresh‑produce lovers have access to unique offers not found at larger competitors.

Learn more about the farmers loyalty programme and how you can maximise your savings.

Practical Shopping & Delivery Facts for Farmers NZ

Farmers makes everyday value easier through its dedicated mobile app, where members can unlock exclusive app-only discounts, browse the full weekly catalogue digitally, and build shareable wish lists ahead of big sale events. Push notifications alert shoppers the moment fresh Farmers specials land online, so cardholders never miss a deal on big-ticket homeware, fashion, or beauty buys. Stocked items can be reserved through the app for in-store collection, and the integrated barcode scanner helps customers compare prices against competitors like Briscoes weekly deals and homeware specials before they commit at the till.

For those who prefer home delivery, Farmers offers standard courier shipping on smaller goods and a white-glove delivery service on furniture, mattresses, and large appliances, with full installation options available in major North and South Island centres. The retailer honours price matching on identical in-stock items sold by approved New Zealand competitors, provided proof is supplied within seven days of purchase. Accepted payment methods include EFTPOS, major credit cards, Farmers Finance, Afterpay for qualifying orders, and gift cards both in-store and online.

Combining app savings with Farmers Club card rewards often delivers stronger total value than chasing stand-alone supermarket promotions from chains like Pak N Save grocery savings and lower-price groceries, which focus solely on food.