The Weekly Closeout: E.l.f. Brands pushes into fragrance and is Athleta’s C-suite shakeup an opportunity?

09 Oct 2026

e.l.f. Brands has introduced its first fragrance and body care collection, marking the beauty company’s entry into the scented product category. At the same time, a Gap Inc. brand is actively searching for a new chief executive officer after its previous leader, Maggie Gauger, left the company to join Lululemon.

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Source / References: Retail Dive

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